LETRS – Education Professional Development Campaign

For the most recent creative campaign with Voyager Sopris Learning, we created a new campaign for LETRS, a comprehensive professional development curriculum for educators teaching literacy. This new campaign addressed the fact that most educators are not taught how to teach literacy. LETRS is the MISSING professional development that teachers need.

My Role
As creative director, art director and graphic designer on the concept/strategic team, created the visual campaign direction, which utilized extensive photo imaging. Designed full-page campaign ads for national trade publications and social media templates. Created brand guidelines for client’s in-house designers.

ClientVoyager Sopris LearningServicesConcept Creation, Branding, Art Direction, Digital Ad Design, Print, IllustrationTeamPartnered with Bell Marketing Group