Brand logo, campaign ads, trade show and sales material graphic design.

Trade show and environmental design for Fluidity Barre. Website design and art direction for studio gym Fluidity Barre.

150 page instructor manual graphic design.

Online instructor training tool design.

Fluidity Studio Barre & Fluidity Instructor Training

Founder Michelle Austin created the Fluidity Studio Barre, the commercial model of the Fluidity Barre workout that marries the tradition of the original ballet barre workout with a modern understanding of human anatomy and movement.

My Role
Art director and graphic designer for Fluidity Barre since 2005. Created brand identities and logos for Fluidity Studio Barre and the company’s instructor training.

As the visual lead of the Fluidity marketing team, designed the brand look-and-feel, including website, social media, and ad campaign. Art directed photoshoots in New York City and Portland, Oregon.

Created Fluidity branded marketing kits for health clubs. Designed numerous aspects of Fluidity Studio Barre marketing, including trade show graphics, sales presentations and brochures.

Also designed an online teaching tool and 150-page manual to teach Barre instructors.

ClientFluidity Fitness EvolvedServicesBranding, Art Direction, Print, Website & UX Design, Environmental Graphics