Identity package, including business card, letterhead and brochure for Fluidity Barre.

Brochure graphic design and package design for Fluidity Barre

Website design, branding, art direction and graphic design for Fluidity Barre.

Email campaign graphic design for Fluidity Barre.

Digital banner ad graphic design and animation

Fluidity Barre Web & Print

Founder Michelle Austin created the Fluidity Barre, an in-home workout that marries the tradition of the original ballet barre workout with a modern understanding of human anatomy and movement.

My Role
Art director and graphic designer for Fluidity Barre since 2005. Evolved the brand direction with the Fluidity Barre marketing team and designed brand identity package.

As art director and visual lead, created ad campaigns, and art directed photoshoots in New York City and Portland, Oregon. Designed all aspects of marketing, including website, social media, product and video packaging, and brochures.

ClientFluidity Fitness EvolvedServicesBranding, Print, Website & UX Design, Art Direction, Illustration